Analyzing a case study Example | Topics and Well Written Essays - 500 words

Analyzing a - Case Study ExampleMost companies use this before they implement a new range. This helps them understand the requirements even as they conduct market research. Strengths and weaknesses are internal factors while opportunities and threats are external.The MM Company has a good fiscal record since the introduction of green meters. This is evident that the product will do well if introduced to customers. The other strength of the project is that it was touristed in the company. It is therefore, easier for the marketing police squad to convince the customers. In addition, the implementation of the project has executive support. Smith promises full support of the project, and this reserves it easier to implement the project. The green project is the first one to be implement in the market, and therefore, no competition. The company will have a competitive advantage because it will dominate the market.The project needs an outside-in approach. The manufacturing department cannot work alone. in that respect has to be integration of all departments. For instance Werner argues that the company has been operating on separate systems for each of its silos. But this project will go against the culture and processes of the company. The project will have to integrate with ITs information Management Renewal project. Working with different departments in the company poses a huge political quarrel (Kim, 2010).Another weakness is resources. Werner argues that MM has people but they are not able to work within the promised time. Lack of human capital will make the company incur costs of employing others who have technical skills. Delay is also another weakness whereby the project fails to meet a deadline. This will mean to localise pressure on the working team.Strategies have to be implemented to ensure the success of the project. New advertisement strategies need to be employed. Since the Green project is popular in the company and the product is new in the